Why people leave your website?

Converting a visitor into a potential customer is difficult. Customer retention is even more difficult. A good design would minimize confusion for the visitor and maximize interaction thus leading to visitor conversion. The success of the website depends on its usability, and utility, and not visual design. The decision to click any entity of choice rests with the visitor, who browses your website. Major influences to the websites come from user-centric designs.

These examples may be responsible for your website not having a user-centric design. If you are a website design company, you may want to look at these examples.

Improper Navigation

What puts the visitor’s attention off is the poor navigation of a website. When user finds it hard to navigate through your website, he may well leave the website. This indirectly would affect your search engine ranking because of higher bounce rates. The first law of Krug’s for usability states that WebPages must be self-explanatory and clear.

Avoid:

  • Using unclear visual elements that confuse the user
  • Scattering main navigation links all over your website
  • Using main navigation links into the body
  • Using bad text for navigation links

What you can do:

Make your navigation clear, concise, and easy to understand. For example, Sterco Digitex makes use of a navigation structure that is clear and concise.

If people cannot find their way around website, they are bound to leave. Adding a sitemap or grouping elements in a common area always helps.

Improper Content Structure  

If you have been experiencing low conversion rates, it might be a possibility that your site does not have a good content structure. The search ability of the user is very volatile; therefore, easy-to-find content supports the credibility and usability of your website. Some sections like contact info, should be easily accessible. It has been found that 50% of the conversions are lost because of poor content structure.

Avoid:

  • Complicating things by communicating your content on multiple pages. If your content can communicate the purpose on a single page, it would serve a better option.
  • Forgetting introductory content
  • Adding long paragraphs instead of crisp content with bullet points
  • Appropriate linking of pages-the other pages under each section must be linked with the current page and vice versa
  • Sitemap

What you can do:

  • Introduce your web page through introductory content
  • Grouping content for easy navigation
  • Adding keywords, that visitors may be looking for. Using bold headings makes the content more readable.

Your design is boring

How many times you have visited a website and found it boring? The chances are 7 out of 10. A website that serves no purpose to the users is going to have tough times converting visitors to customers. In our blog, Interactive websites: Smart way of business promotion , it has been shown how user interactivity with the website affects your business.

Avoid:

Making your website useless and plain as possible

What you can do:

Updating fresh and unique content on regular basis not only benefits your search engine ranking but also builds reader base. Try including a blog section to your site and start blogging.

Poor Visual Language

A bad user experience happens because of bad typography, too much use of the typography, and sharp colors choice. It is a fact that colors are important elements of web design. Since mobile websites use light designs, the color themes may vary for mobile websites. Using sharp colors upsets the sites goal and sets off the user.

Avoid:

  • Using pixilated, complex and poor contrast typefaces
  • Using sharp and bright colors

What you can do:

If you are looking for a professionally designed & developed website to leave a strong impact on your visitors, you must get it done by an expert web design & development agency .Choosing the right typefaces affect your conversions. For example if Sterco uses inefficient typefaces, the design would entirely upset your eyes.

The above example shows user-experience based on the typeface of both the images. The original image validates the fact that typeface augment the user-interaction. While the image after changing will definitely encourage the user to leave.